To ensure an objective and consistent evaluation of candidates, the following requirements must be strictly observed:
Number and Recency of Photos
Request 2–3 recent photos taken recently. The photos must reflect the candidate's current appearance.
Full-Length Photo
A full-body photo is mandatory in order to properly assess overall proportions and visual format.
No Editing or Filters
Photos must be:
- without filters
- without retouching
- without graphic editing
- without distortion of proportions
It is important to see the candidate's real appearance.
Photos from Messengers
Photos sent through messengers are not recommended, as it is impossible to verify when they were taken and whether they are up to date.
Photos from Social Media
Photos from social media are acceptable only if:
- they were posted recently (no more than 3 months ago);
- they reflect the candidate's current appearance.
Evaluation Criteria
When reviewing photos, the following aspects are considered:
- overall visual format (consistency with stated physical parameters);
- on-screen presentation;
- grooming and neatness;
- general presentation.
It is important to understand that streaming is a visual digital product.
In live formats, first impressions are formed primarily through visual presentation.
This is not about discrimination or subjective preference.
It is about market demand and commercial effectiveness.
In the live streaming industry, audiences respond first and foremost to:
- on-screen presence;
- grooming and self-presentation;
- the ability to create a pleasant and aesthetically appealing image.
Even with strong support, promotion, and team involvement, the streamer's on-screen presentation plays a significant role in audience engagement and commercial performance.
Therefore, initial visual screening is not about strictness — it is a tool for assessing the candidate's commercial potential within a specific market.
Visual Examples: Matching vs. Non-Matching Candidates
To simplify the approval process, we provide visual examples.
The purpose of these examples is to clearly demonstrate the difference between:
- a candidate who matches the format;
- a candidate who does not match the format.
This helps to:
- minimize subjective interpretation;
- reduce the number of disputed cases;
- standardize primary selection criteria;
- lower rejection rates at the interview stage.
It is important to understand:
This is not a personal evaluation of an individual or their worth.
It is strictly about compliance with the professional requirements of the live-content market.
It is important to understand:
This is not a personal evaluation of an individual or their worth.
It is strictly about compliance with the professional requirements of the live-content market.